How users interact with online media is constantly evolving, and the same could be said about design philosophy. As users explore different forms of creative and interactive content, their expectations grow. Thus the strategies employed by designers should reflect these new perspectives. Becoming an interactivity designer means making a mindshift from static design principles to understanding and addressing evolving user expectations.
Working as an interactivity designer will require you to be on a constant lookout for online trends. It’s crucial that you know how to adapt your work effectively to capture and retain users’ attention. Interactivity designers use their expertise to redesign software and websites to make them more engaging and dynamic. They are a huge asset to any team of designers, bringing a modern, fresh approach to user experience.
The importance of interactivity in web design
Adding a layer of interactivity will make any website stand out. Given today’s standards, a bland or motionless page will have a hard time reaching any suitable engagement metrics. Interactivity designers solve this by embedding responsive elements that start a conversation between the user and the website.
Encourage users to take simple or complex actions on the page, depending on the situation. By engaging with interactivity, a user’s attention is focused and they’ll be invested in the information. Interactivity drives interest and makes an experience more memorable, benefitting the user and the brand.
When working on a website, your goal is to craft these interactions while carefully considering current trends and expectations.
Benefits of this approach include:
- Users will spend more time on your website, leading them to learn more about your business or brand
- Higher conversion rate, making users more likely to purchase your products or content
- Visitors are more likely to return to your site if they had a positive user experience
- You can expect a boost in search engine results. If your site is impactful enough, other people will link it on their own sites. These backlinks are crucial to rank high in Google’s search algorithm
I’m a designer, how can I learn about interactivity?
Designers will likely have no trouble adding interactivity to their skillset. You already know the basics behind web design, what works and what doesn’t. Now, turn your attention to an experiential layer of the design to learn how to craft both simple and complex behaviors.
To start exploring interactivity design, you’ll need the right tool for the job: a web design interface that will let you build these interactive elements without relying on code. This is where Hatch can help you, with a no-code web design canvas and drag-and-drop interactive effects. It’s the perfect tool to get started as an interactivity designer. The intuitive, approachable design to custom triggers and actions will truly broaden your creative toolbox! Try it here.
I’m an engineer, how can I bring my skills to website design?
You already know how to make complex interactive elements, you just need the right environment to make them look great. Approaching creative design from a programmer’s perspective may seem challenging, but the right environment makes it easy.
Hatch offers millions of free assets such as photos, videos and stickers to make your projects look great. We have professionally designed templates to which you can add any custom CSS, HTML, and JS. You can quickly apply your code to any element in the page, define object-specific tags and so much more. Plus Hatch AI can help you cut back on the hours you spend coding as it handily provides code snippets and it efficient alternatives.
Check out Hatch and start adding interactivity to your web designs!